Just in case you haven’t yet seen it yet, I thought I’d share this photo of the adorable customer service letter from Sainsbury’s Customer Manager Chris King (aged 27 1/3) to customer Lily Robinson (aged 3 1/2).
And yes, there is a cynical part of me that thinks it’s just a publicity stunt from Sainsbury’s, but frankly I don’t care. Either their customer service or their marketing department are brilliant. High fives to Sainsbury’s.
Like this:
One blogger likes this post.
20 comments
Comments feed for this article
January 25, 2012 at 11:27 am
Shelley Bird
Fantastic!
January 25, 2012 at 11:32 am
SAMANTHA
aww that is fab!
January 25, 2012 at 11:35 am
The Moiderer
That is really good. I do like Sainsbury’s customer service
January 25, 2012 at 11:36 am
Ali
Oh totally cute if it’s real
and agree it looks more like giraffe markings! I do hope it’s re-named Giraffe bread.
Or like you say clever marketing guys
Though is £3 a little stingy or is that just me! Maybe £1 for everyone of her years
January 25, 2012 at 12:00 pm
Our Baby ( Lorraine)
Great letters! from both, least they answered Lily! Many stores have forgotten customer services!
Big clap of hands for Sainsbury`s customer service department i think.
And a big clap of hands for Lily
January 25, 2012 at 9:42 pm
MotherWifeMe
More than ever, clever marketing is all about connecting with people. How brilliant this Sainsbury’s rep felt empowered enough to respond like this, I am really impressed, not really thought much about S’Burys before now – it is very Zappos in its approach, if you’ve ever heard about / read about them.
January 27, 2012 at 2:13 pm
jomiddleton
I’ve not heard of Zappos. It is brilliant though, and so true – people buy stuff from people they like basically don’t they?
January 25, 2012 at 10:11 pm
Duncan
lol, thats lovely, had to laugh at 27 & 1/3
we bought tigerbread there too today, ehm, i mean giraffe bread
January 27, 2012 at 2:12 pm
jomiddleton
We definitely need some sort of name changing campaign
January 26, 2012 at 6:56 am
HonestMum
How fabulous. *quickly scribbles a letter to Sainsbury’s from erm my own child.
January 27, 2012 at 2:08 pm
jomiddleton
Lol, they’re going to be absolutely flooded now aren’t they?!
January 26, 2012 at 11:51 am
sue
well i wont say its a publicity stunt. Cos as a buisness, you want your customer to come back and shop again, so being couteous and kind is the way to go.
January 27, 2012 at 2:08 pm
jomiddleton
Absolutely, I think people forget that though in big business, which is why this has caused such a stir!
January 31, 2012 at 7:42 pm
Stuart Moore
Considering Chris King “left Sainsburys”, draw your own conclusions…
January 31, 2012 at 8:55 pm
jomiddleton
Oh yeah! He left to retrain as a primary school teacher the BBC have just told me
January 26, 2012 at 5:57 pm
honeybee
it’s on the Sun website !
January 27, 2012 at 2:06 pm
jomiddleton
Remember you heard it here first
January 31, 2012 at 11:31 am
Sainsbury's PR (@SainsburysPR)
just a quick note to let you know that in response to overwhelming customer feedback that our Tiger Bread has more resemblance to a giraffe, from today we will be changing our Tiger Bread to Giraffe Bread and seeing how that goes! http://www.j-sainsbury.co.uk/giraffebread
January 31, 2012 at 11:36 am
jomiddleton
Hooray!! Excellent idea Sainsbury’s
January 31, 2012 at 1:39 pm
CaroleHeidi
That’s awesome!!!! How sweet
x